Campaign Strategy, Art Direction & Execution
In a highly competitive holiday market, Christmas decorations are everywhere, but true luxury service is rare. La Maison, a premium brand by Khoury Home, needed a standout campaign that would not only drive sales but reposition the brand as the top choice for holiday décor.
Despite being part of Lebanon’s leading appliance and electronics retailer, La Maison’s premium Christmas tree installation service was underleveraged. The challenge was to craft a campaign that would:
– Put La Maison back at the forefront of customers’ minds for holiday decorations.
– Emphasize the speed, professionalism, and transformative quality of their service.
– Differentiate the brand from mass-market alternatives by focusing on luxury, ease, and exclusivity.
“Light Up Christmas with Love.” – Instead of positioning La Maison as just another décor brand, we turned the service into the hero of the campaign.
The message was simple: Love is the light and main ingredient of the holidays. Customers don’t need to lift a finger, Christmas arrives fully decorated with La Maison, to complete the holiday season with loved ones.
This concept allowed us to highlight:
– The brand’s premium service (not just the products).
– The transformational impact of a beautifully decorated home.
– The feeling of anticipation, warmth, love, and joy that comes with a professionally styled Christmas.
Developed a luxurious, festive aesthetic that aligns with La Maison’s premium positioning.
– Designed high-end, cinematic visuals featuring elegant homes before and after transformation.
– Used a rich, sophisticated color palette, deep reds, golds, and soft warm lighting to evoke holiday luxury.
– Ensured consistency across billboards, social media, and digital advertising.
Curated a lifestyle-focused visual direction to emphasize effortless elegance.
– Directed a photoshoot featuring high-end interiors, capturing the moment of transformation.
– Crafted scenarios showing families enjoying a perfectly decorated tree without any effort.
– Used dynamic before-and-after storytelling, showing the magic of La Maison’s service in action.
Developed compelling messaging that reinforced the ease and exclusivity of the service.
– Primary tagline: “Light Up Christmas With Love”
The copy was short, direct, and emotionally engaging, reinforcing the nature of a luxurious Christmas.
A high-engagement strategy was developed to drive both awareness and conversions.
– Designed Instagram reels & stories showcasing the before-and-after effect of La Maison’s service.
– Created interactive content (polls, countdowns, Q&A) to engage customers and generate inquiries.
– Developed retargeting ads to drive conversions and in-store visits.
Crafted high-impact billboard visuals to grab attention and reinforce brand prestige.
– Designed minimal yet striking ads with the tagline “Light Up Christmas With Love”
– Used close-up shots of perfectly styled trees in luxurious homes to evoke aspiration.
– Placed billboards strategically in high-traffic luxury districts to attract premium clientele.
Sold Out Success – Every single item in the showroom was sold, as confirmed by the CEO.
– Increased Brand Awareness – La Maison re-established itself as the premium choice for holiday décor.
– Boosted Sales & Lead Generation – The campaign directly drove traffic, inquiries, and conversions.
– Strengthened Customer Loyalty – Customers associated La Maison with effortless, high-end holiday experiences.
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Our pricing is based on factors such as the scope of the project, complexity of design, and estimated time required for completion. We offer transparent pricing with detailed quotes tailored to each client’s specific needs and budget.
We begin by conducting thorough research and understanding your brand, audience, and objectives. Through collaborative discussions and creative exploration, we develop a design direction that aligns with your vision and goals, ensuring a tailored and effective solution.
The timeframe for each project varies depending on its scope and requirements. We strive to deliver high-quality work within agreed-upon timelines and communicate regularly to keep you informed of our progress. We work efficiently to meet deadlines while maintaining the highest standards of craftsmanship.
Yes, we understand the importance of revisions to ensure your satisfaction with the final outcome. We typically provide up to three rounds of revisions as part of our standard process. Any additional revisions beyond the initial three may be subject to additional fees, which will be discussed and agreed upon beforehand to ensure transparency and clarity throughout the project. Our goal is to collaborate closely with you to refine and perfect your design until it meets your expectations.
