Brand Identity Systems

Create a Brand Identity that Connects, Builds Trust, and Speaks Directly to Your Audience.

Paradine Agency – Explore. Reimagine. Shift

Branding & Experience Design

The Project

Paradine Agency emerges as the forefront of the culinary landscape, transcending the role of a mere consultancy to become a catalyst for gastronomic innovation. With a commitment to guiding restaurateurs through every stage of their culinary journey – from concept inception to establishment launch and ongoing success – Paradine embodies culinary mastery and revolution.

Design Direction

Innovation + Excellence

Transformation + Imagination

Forward Thinking

Design Concept

In the design exploration for Paradine Agency, we dove into the quintessential elements of dining—the table and the plate—which are central to the social experience of a meal. The stark red dot draws the eye, symbolizing a focal point amidst the communal setting. It could represent the shared epicenter of the dining experience, or perhaps the spark of innovation that Paradine brings to the table.

The dot, now placed centrally as if it’s a top a table, is surrounded by figures that seem to represent people gathered for a meal. The idea to weave ‘Para Dine’ around the central dot cleverly uses the name itself to depict diners seated around a table, emphasizing the shared experience at the heart of the dining process. The design suggests a sense of motion and fluidity, as if ‘Para Dine’ dynamically encircles the dot, reinforcing the agency’s focus on change and innovation in the dining experience.

The Process

Final Assets

M Weddings – For Daring Dreamers

Branding & Experience Design

The Project

In a market inundated with chaos and standardized packages, M Weddings stands apart as the conductor of unforgettable experiences.
M Weddings orchestrates and leads the symphony of your special day, ensuring every element harmonizes seamlessly to create a masterpiece of memories.

Design Direction

Couples' Union

Symmetry

Luxury

Design Concept & Brand Story

At M Weddings, our mission is to conduct extraordinary symphonies of love and celebration for dreamers who dare. With meticulous attention to detail and a passion for perfection, we orchestrate unforgettable experiences that transcend the ordinary. Guided by harmony, time, and tonality, we craft weddings that reflect the unique essence of each couple and leave an indelible mark on their hearts.

1- Time: We understand the value of time in the whirlwind of wedding planning. With precision and efficiency, we navigate the complexities of preparation, allowing you to savor every moment without stress or delay.

2- Harmony: At the heart of our approach lies a commitment to harmony. We meticulously blend every aspect of your wedding – from décor and cuisine to music and ambiance – into a cohesive composition that resonates with elegance and grace.

3- Tonality: Just as a skilled conductor shapes the tonality of a musical performance, we curate the atmosphere of your wedding with nuance and finesse. Every detail, from color palettes to lighting, is carefully calibrated to evoke the perfect mood and ambiance.

The Process

Final Assets

Vivante Studio – A Space for Strength & Grace

Branding & Experience Design

The Project

In a city where fitness spaces often cater to the general market, Vivante Studio set out to create something different, a fitness studio meticulously crafted by women, for women.

The goal was to develop a brand that feels like a sanctuary, a place where women don’t just work out, but come alive. The visual identity needed to balance strength with grace, power with femininity, movement with elegance.

Beyond branding, the challenge was to translate this vision into a cohesive, immersive experience, from the logo and website to the interior space and marketing materials. Every touchpoint had to reflect empowerment, sophistication, and progress.

Design Concept

In the grace of a woman’s form, we find our muse, strong and poised. From the cello’s curves, our brand mark takes shape, echoing elegance. The arrow, steadfast and forward, imbues our logo with motion. Together, they craft a narrative of progress, a brand forever advancing.

In ‘Vivante,’ the ‘V’ divides, one side drawing from the cello’s F-hole, the other from the forward thrust of an arrow. Together, they shelter the name, their form a delicate balance of femininity and dynamism, embodying both protection and momentum in a single, harmonious design.

Execution & Direction

1. Brand Identity & Visual System

Designed a comprehensive identity system that reflects Vivante’s mission.
– Developed a logo that merges strength and elegance, symbolizing graceful power through the cello-inspired form and arrow.
– Created a sophisticated color palette, blending soft neutrals and deep tones to balance femininity and resilience.
– Designed a custom typography system with refined, flowing letterforms to echo movement and dynamism.

2. Website Design & Digital Experience

Crafted a seamless digital presence that captures the Vivante ethos.
– Designed an intuitive, elegant website that reflects the brand’s energy and movement.
– Developed social media assets that establish Vivante’s visual voice and inspire engagement.
– Created motion elements that bring the brand’s fluidity to life online.

3. Interior Design Consultancy

Ensured the brand’s philosophy extended into the physical space.
– Advised on interior elements, from color selection to materials, ensuring a cohesive brand experience.
– Recommended lighting and spatial design that reinforces an atmosphere of empowerment and tranquility.

4. Photoshoot & Art Direction

Led the set direction for Vivante’s brand photography.
– Developed mood boards & shot lists to capture movement, emotion, and empowerment.
– Directed model selection, styling, and set design to create visuals that feel authentic and aspirational.
– Ensured all images aligned with the brand’s core values, exuding confidence and grace.

5. Advertising & Marketing Assets

Designed cohesive print and digital materials to amplify the brand’s voice.
– Created posters, brochures, and event materials with high-end visual storytelling.
– Designed social media content that engages and educates, reinforcing community.
-Crafted copywriting and messaging that speaks to Vivante’s unique approach to fitness and well-being.

The Process

Final Assets

L’Atelier Gharib – Crafting Personal Reflections

Branding & Experience Design

The Project

In the world of bespoke craftsmanship, true artistry isn’t just about creating, it’s about evoking emotion, crafting pieces that mirror the essence of those who wear them.

L’Atelier Gharib wanted to establish itself as a luxury craftsmanship studio, where every piece tells a story of dedication, excellence, and deep personal reflection. The brand needed to exude boldness, power, and tailored elegance, while still feeling personal and deeply connected to its clientele.

The challenge was to develop a brand that not only looked premium but also emotionally resonated. Every visual touchpoint, from the identity to digital presence, had to capture the experience of seeing oneself reflected in a masterpiece.

Design Concept

Luxury isn’t just about opulence, it’s about connection. Customers don’t just purchase bespoke pieces; they seek a reflection of their own identity in every detail. Drawing inspiration from the profound reflection the client’s craftsmanship evokes in their customers.
With a focus on the “why” behind the mission, vision, and values, the design encapsulates the essence of customers mirroring themselves in bespoke creations, and finding their true reflected selves.

This concept shaped every aspect of the brand, from the logo inspired by mirrored symmetry, to the rich, evocative storytelling in visuals and messaging.

 

Execution & Direction

1. Brand Identity & Visual System

Built a timeless yet modern identity system to reflect L’Atelier Gharib’s philosophy.
– Designed a bespoke logotype, integrating mirror-like symmetry to reinforce the theme of reflection.
– Developed a deep, sophisticated color palette – rich blacks, warm golds, and deep neutrals to convey power and luxury.
– Crafted typography and layout systems that embody both precision and artistic elegance.

2. Website Design & Digital Experience

Designed a luxury digital experience that feels as bespoke as the craftsmanship itself.
– Built a refined, immersive website with a focus on storytelling and visual hierarchy.
– Created interactive elements that enhance the sense of reflection and customization.
– Designed digital assets for social media that maintain the brand’s premium aesthetic.

3. Creative Concept & Messaging

Defined a brand voice that speaks to luxury with purpose.
– Developed taglines, storytelling narratives, and product descriptions that align with the theme of self-reflection in craftsmanship.
– Ensured messaging was consistent across all brand communications, reinforcing the atelier’s expertise and passion.

4. Photoshoot & Art Direction

Curated a visual direction that blends strength, elegance, and craftsmanship.
– Developed mood boards & set designs inspired by reflection and form.
– Directed lighting, composition, and model selection to emphasize depth and luxury.
– Ensured high-end post-production and retouching to maintain flawless visual quality.

The Process

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Have a look at our FAQ, drop us a message and let’s embark on a journey of creativity, innovation, and limitless possibilities!

How do you determine your pricing for design services?

Our pricing is based on factors such as the scope of the project, complexity of design, and estimated time required for completion. We offer transparent pricing with detailed quotes tailored to each client’s specific needs and budget.

How do you establish the design direction for my project?

We begin by conducting thorough research and understanding your brand, audience, and objectives. Through collaborative discussions and creative exploration, we develop a design direction that aligns with your vision and goals, ensuring a tailored and effective solution.

What is the typical timeframe for a project?

The timeframe for each project varies depending on its scope and requirements. We strive to deliver high-quality work within agreed-upon timelines and communicate regularly to keep you informed of our progress. We work efficiently to meet deadlines while maintaining the highest standards of craftsmanship.

Do you offer revisions on designs?

Yes, we understand the importance of revisions to ensure your satisfaction with the final outcome. We typically provide up to three rounds of revisions as part of our standard process. Any additional revisions beyond the initial three may be subject to additional fees, which will be discussed and agreed upon beforehand to ensure transparency and clarity throughout the project. Our goal is to collaborate closely with you to refine and perfect your design until it meets your expectations.